Mission: “to create self-employment opportunity to one million people is our mission” by 2012 AND to provide every family of India, with an insurance product by 2020.

Planning: By government estimates, India has on amorphous middle class of about 312 million people who can afford/really need to have life with health, stability, security and pension benefits. Out of 312 million people in India only 22% have insurance. 78% or 243.36 million people have no insurance cover or more than Rs.1450 Billion Insurance Premium market is untouched.